Reclame voor gebruik van telefoon, 1940
Advertising poster for telephones by G. Verheul.
In the 1930s, the role of telephones as a means of communication became increasingly important in everyday life. At the time, there was only limited large format advertising for this phenomenon. Advertising was usually done locally by way of newspaper advertisements. This was a logical consequence of the frequently dominant, independently operating local telephone companies.
Telephones were promoted as the fastest and cheapest means of communication on the poster dated 1940. National reach was suggested by the telephone handset connecting northern and southwestern Netherlands.
The competitor mentioned in the text – the car – is depicted as an apparition in the form of the silhouette of a contemporary gas station with a Shell logo. In G. Verheul’s design, the dynamics are emphasized by the slanting text box and map.
- Date of creation
- Type object
- Poster project
- For more information: Museum voor Communicatie